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Marketing Activities
How do we promote the event to potential attendees?
Our events comprehensive marketing campaigns draws significantly on the resources of ATEX International Exhibitions, as well as on key event partners and supporters. Our marketing campaigns reach over 500,000+ professionals in the industry who can potentially be your next business partner.
Our marketing promotions will initiate 6-7 months before the event and will involve the following media platforms:
Personal Invitations
Personalised invitation cards sent to potential attendees by post
Online Advertising
Advertisements on relevant high ranking websites and search engines
Print Advertising
Event adverts published in leading magazines and newspapers in the region
Radio and Podcast
Partnership with local and international radio and podcast stations to cover the event
Social Media Campaigns
Comprehensive advertisements and event promotions on various social media platforms
Media Partnership
Cross promotion of the event with leading publishing firms, media companies and service providers in the region
Email Campaigns
Comprises of Exhibitor, Visitor, Delegates and VIP email campaigns sent out 6-7 months before the event
Website
Regular show website updates with the latest industry news and event activities
Press Releases
Event press releases sent to online and print PR companies for publication
TV and Online Channels
Partnership with relevant TV and online channels to cover the event
SMS Campaigns
SMS notifications and invitations to potential attendees in the region
Telemarketing
Telephone marketing campaign to invite potential attendees and assist on online registration
Comprehensive Marketing
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Email campaigns to over 25,000+ visitor, delegate and exhibitor database
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10,000 personal invitation cards
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20+ Press Releases on leading industry websites, newspapers, press and magazines
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Advertisements on leading newspapers, radios, press and magazines
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Interview on radio and TV
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Press coverage during the event across major French and Arabic TV/Radio/Publications
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SMS campaigns weekly - 2 months before the event and daily 1 week before the event
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Daily "Show News Journal" sent daily to attendees during the show
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Social Media Campaigns - running 4 months before the event up to the last day of the event (Facebook, Twitter, Instagram and Linkedin)
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Telemarketing Campaign - running 1 week before the event up to the last day of the event
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25+ Media Partnership across the region
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Live Media Centre during the event
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Visitor competitions and cash prizes during the event
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Matchmaking Centre during the event