Marketing Activities

How do we promote the event to potential attendees?

Our events comprehensive marketing campaigns draws significantly on the resources of ATEX International Exhibitions, as well as on key event partners and supporters. Our marketing campaigns reach over 500,000+ professionals in the industry who can potentially be your next business partner.

​Our marketing promotions will initiate 6-7 months before the event and will involve the following media platforms:

Personal Invitations

Personalised invitation cards sent to potential attendees by post

Online Advertising

Advertisements on relevant high ranking websites and search engines

Print Advertising

Event adverts published in leading magazines and newspapers in the region

Radio and Podcast

Partnership with local and international radio and podcast stations to cover the event

Social Media Campaigns

Comprehensive advertisements and event promotions on various social media platforms

Media Partnership

Cross promotion of the event with leading publishing firms, media companies and service providers in the region

Email Campaigns

Comprises of Exhibitor, Visitor, Delegates and VIP email campaigns sent out 6-7 months before the event


Regular show website updates with the latest industry news and event activities

Press Releases

Event press releases sent to online and print PR companies for publication

TV and Online Channels

Partnership with relevant TV and online channels to cover the event

SMS Campaigns

SMS notifications and invitations to potential attendees in the region


Telephone marketing campaign to invite potential attendees and assist on online registration

Comprehensive Marketing

  • Email campaigns to over 25,000+ visitor, delegate and exhibitor database

  • 10,000 personal invitation cards

  • 20+ Press Releases on leading industry websites, newspapers, press and magazines

  • Advertisements on leading newspapers, radios, press and magazines

  • Interview on radio and TV

  • Press coverage during the event across major French and Arabic TV/Radio/Publications

  • SMS campaigns weekly - 2 months before the event and daily 1 week before the event

  • Daily "Show News Journal" sent daily to attendees during the show

  • Social Media Campaigns - running 4 months before the event up to the last day of the event (Facebook, Twitter, Instagram and Linkedin)

  • Telemarketing Campaign - running 1 week before the event up to the last day of the event

  • 25+ Media Partnership across the region

  • Live Media Centre during the event

  • Visitor competitions and cash prizes during the event

  • Matchmaking Centre during the event