Marketing Activities

How do we promote the event to potential attendees?

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Our events comprehensive marketing campaigns draws significantly on the resources of ATEX International Exhibitions, as well as on key event partners and supporters. Our marketing campaigns reach over 500,000+ professionals in the industry who can potentially be your next business partner.

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​Our marketing promotions will initiate 6-7 months before the event and will involve the following media platforms:

Personal Invitations

Personalised invitation cards sent to potential attendees by post

Online Advertising

Advertisements on relevant high ranking websites and search engines

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Print Advertising

Event adverts published in leading magazines and newspapers in the region

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Radio and Podcast

Partnership with local and international radio and podcast stations to cover the event

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Social Media Campaigns

Comprehensive advertisements and event promotions on various social media platforms

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Media Partnership

Cross promotion of the event with leading publishing firms, media companies and service providers in the region

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Email Campaigns

Comprises of Exhibitor, Visitor, Delegates and VIP email campaigns sent out 6-7 months before the event

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Website

Regular show website updates with the latest industry news and event activities

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Press Releases

Event press releases sent to online and print PR companies for publication

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TV and Online Channels

Partnership with relevant TV and online channels to cover the event

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SMS Campaigns

SMS notifications and invitations to potential attendees in the region

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Telemarketing 

Telephone marketing campaign to invite potential attendees and assist on online registration

Comprehensive Marketing

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  • Email campaigns to over 25,000+ visitor, delegate and exhibitor database

  • 10,000 personal invitation cards

  • 20+ Press Releases on leading industry websites, newspapers, press and magazines

  • Advertisements on leading newspapers, radios, press and magazines

  • Interview on radio and TV

  • Press coverage during the event across major French and Arabic TV/Radio/Publications

  • SMS campaigns weekly - 2 months before the event and daily 1 week before the event

  • Daily "Show News Journal" sent daily to attendees during the show

  • Social Media Campaigns - running 4 months before the event up to the last day of the event (Facebook, Twitter, Instagram and Linkedin)

  • Telemarketing Campaign - running 1 week before the event up to the last day of the event

  • 25+ Media Partnership across the region

  • Live Media Centre during the event

  • Visitor competitions and cash prizes during the event

  • Matchmaking Centre during the event

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